This post is Part 2 in the series “A Picture is Worth 1000 Words” on the essence of good design. Missed it? Click here for Part 1.
So. You’re not a designer. What should you do?
The first thing you want to do is make sure your vision for your company is clearly articulated before ever starting the design process. It doesn’t need to be a 100% completed version of your vision, but the foundation must be laid and enough direction given that the designer can effectively and efficiently plan out your site. Starting with a bad design vision (one that fails to communicate who you are) will only confuse whatever else you plan to place on the site.
Second, think twice about the content you want to place on your site. In most content areas there’s room for images. When it comes to communicating, the use of good, professionally-prepared images or graphics can explain what you’re getting at much faster than your words. Images are valuable because they tell a more personal story.
Third, be conservative. Think of it as speaking in a one-on-one conversation. Remember that whatever you place on your site, whether images or text, is communication. It’s tempting to post content without realizing you wouldn’t say the same thing if you were speaking to your visitors face-to-face. Use this opportunity to be genuine, authentic, and compassionate toward the needs of your guests. You’ll often find that the reaction is mutual.
Stay tuned for next Thursday’s installment: How can I utilize expert advice? Design 103.