This post is the Part 3 Finale in the series “A Picture is Worth 1000 Words” on the essence of good design. Missed it? Click here for Part 2.
Spending your hard earned money on a website design only to later cut corners is neither smart nor wise. Designed websites are sometimes thought of as new rugged trucks ready to tackle the off-road experiences of online marketing.
On the contrary, professional websites are more like finely crafted works of art customized to tell your story and to tell it well. If you wouldn’t rely on a physical mentor to coach you into shape for a marathon only to eat fast food during the race, then you probably shouldn’t rely on professionals to craft a site for your organization only to use it however you see fit.
You’re probably really good at the work that you do, which is why your business is able to afford a great site. So be ready and willing to allow others who are good at what they do help you communicate your vision to the public. If in doubt ask a professional designer about the changes you want to make to your site. Run the idea by several people and make sure it fits in with the overall message of its design before completing the last step of actually uploading the content. This is a great practice to get used to!
The strongest aspect of your site is the design—the way your site is planned to speak to those who engage it. The text on the site only serves to reinforce that primary message. Seeing your site in this light can help you trust in the purpose of your design and rely on your site’s presence over the words that you choose to place on it. Doing this can create a powerful impression that might lead each visitor closer to taking action, and this, of course, is always the end goal.
At 180byDesign we specialize in designing beautiful websites and turning your business around by better communicating who you are. That’s our design; our purpose. We only hope this brief message will help a little more to do just that.